Capítulo IV _ Cinema - Tecnologia

Criação de narrativa num cartaz através de animação.

João Ribeiro
Escola Superior de Media Artes e Design do Instituto Politécnico do Porto, Portugal
Vítor Quelhas
Escola Superior de Media Artes e Design do Instituto Politécnico do Porto, ID+ / uniMAD, Portugal
AVANCA | CINEMA 2019
N.º 10 (2019)
Publicado 2019-10-14
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Resumo

Gamblers never win is a small series of augmented reality animated posters with the purpose of revealing a narrative to the viewer, dividing the poster into two parts, a visual pun and the textual information. Focused on the theme of gambling addiction, and with an informative function, the posters make use of illustration and text compositions with contrasting colours and a particular minimal aesthetic in order to capture the attention of the passer- by. The contrasting colours also help the algorithm identify what animation to be reproduced depending on what poster is being seen. The project raises some questions such as the usefulness of an animated poster, what are the means available for exhibition, in which ways does it evolve from a static poster, what differentiates an animated poster from a video, will the static poster become obsolete, among others.

Palavras-chave Cartaz, Design, Animação, Realidade Aumentada, Jogo.
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Creative Commons License

Este trabalho encontra-se publicado com a Licença Internacional Creative Commons Atribuição 4.0.

Direitos de Autor (c) 2019 AVANCA | CINEMA