Resumen

Gamblers never win is a small series of augmented reality animated posters with the purpose of revealing a narrative to the viewer, dividing the poster into two parts, a visual pun and the textual information. Focused on the theme of gambling addiction, and with an informative function, the posters make use of illustration and text compositions with contrasting colours and a particular minimal aesthetic in order to capture the attention of the passer- by. The contrasting colours also help the algorithm identify what animation to be reproduced depending on what poster is being seen. The project raises some questions such as the usefulness of an animated poster, what are the means available for exhibition, in which ways does it evolve from a static poster, what differentiates an animated poster from a video, will the static poster become obsolete, among others.