Résumé

This paper presents the creation of female characters and transmedia universes, adapting the Double Diamond Method from Design Council to create three concepts of female characters for “Medusas” story from The Rotfather Franchise. Based on the narrative and psychological profiles created by G2E [Education and Entertainment Research Group], structures the creative process in the four steps of the method - Discover, Define, Develop, and Deliver – presenting a humanized and feminist female representation that prioritizes nuances of their personalities. Within the creative process, this paper presents the alternatives created until the final visual conception of each character for the story that takes place in 1898.