Resumen

The Communication technologies spectacular advance in the last decade has led to the emergence of a whole new movement of social media based on a philosophy of collaborative and horizontal work. The sharing economy represents the world consumer revolution. The digital push that has happened since the COVID-19 pandemic in Latin-American countries has rethought the way in which business are done and have fully digital administrative processes. This article is a journey through the concepts of the platform economy, the digital economy, the collaborative economy and the Long Tail Theory applied to the creative industries and the film industry.