Resumen

This text aims to analyze and discuss the media work produced around the figure of Bruno de Carvalho. This object was studied using a computer program of qualitative analysis, having as theoretical framework an aggregate of references that explore the phenomenon of communication from the perspective of the systematic production of hegemonic views of the world. It was concluded that Bruno de Carvalho deserved throughout his term, and not only in its final phase, a permanent attack also that shaped the widespread perception of his figure. It is a current subject, which has been arouse gradual interest in scientific and academic production.