Abstract

This article’s goal is to estabilish a relation between the rooms occupation, revenues and the movie releases, in Brazil, delimited in São Paulo, during the period immediately before (Feb/2019 to Jan/2019), during (Feb/2020 to Oct/2021- when movie theaters were reopened) e post-pandemic – regardless of this new variant – Omicron – (Nov/2021 to Jan/2022), using the available data base in the Market, as well as the biggest communication vehicle for Brazilian’s cinema. Regarding the movies released in this period, not only the numeral comparatives, but the movie’s genres will be analyzed, as well as the best box office results, regardless of the country’s provenance or the studio that produced it. We intend to demonstrate how the medium managed to transpose this period, regionally, that was awful for all media and how they intend to return its growth.