Capítulo IV _ Cinema - Tecnologia

Bohemian Rhapsody: efeitos da atribuição de prémios cinematográficos no envolvimento no Facebook.

Sónia de Almeida Ferreira
Escola Superior de Educação, Centro de Estudos em Educação, Tecnologias e Saúde, Instituto Politécnico de Viseu, Portugal
Sara Santos
Escola Superior de Educação, Instituto Politécnico de Viseu, Portugal
Pedro Manuel do Espírito Santo
Escola Superior de Tecnologia e Gestão de Oliveira do Hospital, Instituto Politécnico de Coimbra, Portugal
AVANCA | CINEMA 2019
N.º 10 (2019)
Publicado 2019-10-14
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Resumo

Nowadays, the importance of social media in the various sectors of our society is unquestionable. Furthermore, the investment that the cinematographic industry has been making in the use of new digital platforms that promote communication with the public is also undeniable. The trend is the cinema converge with the Internet, so it is imperative that the cinematographic industry creates an online content production system continuously and updated before, during and after the film’s debut in theatres. This empirical study aims to highlight the effects of the awarding of the best film and best actor in the 76th Golden Globe Award for the movie Bohemian Rhapsody. In this way, it was analysed the engagement of web users with the Facebook page before and after the attribution of the prizes to the film object of this analysis. The results show that as we move further from the release date of the movie, there will be a trend towards more “likes”, but less “shares” and “comments” by users that follows the movie page. Nevertheless, this trend changed in order to the Bohemian Rhapsody victory in the Golden Globes. Therefore, it is concluded that the awarding of premiums to the films modifies the engagement of the users in that pages of social media.

Palavras-chave Filme, Facebook, Redes Sociais, Engagement.
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Creative Commons License

Este trabalho encontra-se publicado com a Licença Internacional Creative Commons Atribuição 4.0.

Direitos de Autor (c) 2019 AVANCA | CINEMA