Capítulo III _ Cinema - Comunicação

The effect of cinema on human social behavior

Moqadassa SARWARI
CEAC (Centre for Conremporary Art Studies) University of Lille, France
CEAC (Centre for Conremporary Art Studies) University of Lille, France


Humans and creatures live by communication. The start moment of existence is the beginning of communication. But communication has taken different forms in different eras. Communication may be visual, auditory or sensory. In the world of beings, one of these communication methods is used as needed. In the field of visual communication, one of the most important parts is communication through images. This type of communication has been formed since the early times of human existence. Its signs are also petroglyphs that have been found in caves since the past centuries. This relationship changed shape in different eras and turned into painting, photography, and then into cinema and television images.
Apart from being an art, cinema is an audio-visual medium that uses a combination of other arts to communicate with the audience. Nowadays, it is used in various ways to establish a communication bridge between cinema producers and social audiences. Because with it, they can convey the content they want to their audience. In essence, cinema is a bridge between the film producer and the target audience. But the type of use of this powerful and effective tool is different. In European and American countries, which are the founders of this means of communication, they use it well. But in the countries of the third world, especially the countries of the Middle East, especially Afghanistan, they could not use this magical tool to establish communication in order to change their society. The reason is the lack of sufficient knowledge of psychology, sociology, cultural studies and cinema technology and the power of image art to optimally use this means of mass communication.

Palavras-chave cinema, behavior, society, human, Afghanistan.
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