Resumo

In an age of economic metamorphosis triggered and shaped by the digital revolution, television is experiencing a wide range of challenges posed by the power held by online products and offers. This ability to cope with change seems to be an intrinsic feature of television, since over the years the medium has had to adapt and reinvent itself to respond properly to technological innovation and socio-cultural transformations. Each new change seems to predict the end of the medium or is enough to open new discussions about its future or its place in an increasingly technological environment. Digital competition gives rise to new kind of product consumption backed up by the comments those products get on social networks and the different media put all their efforts into achieving a closer relationship with an increasingly segmented audience and meeting these segments’ multiple desires and interests. Television keeps reinventing itself for the 21st century.
This article presents a review of the literature that focuses on television in a digital environment. The objective is to understand the position of television in contemporary digital societies. The numerous studies reviewed provided us with enough information to conclude that television has been able to adapt and has discovered new forms of storytelling. Investigation indicates that the main strength of television is the attractiveness of its content, its availability, mobility and the kind of experience it provides to the viewers. More content means greater choice and a more active involvement of the viewer. In addition, the conversation about the shows consumed brings television closer to online social environments as it creates intensive and participative communicational dynamics.