Capítulo IV _ Cinema - Tecnologia

Culture meets immersive environments: a new media landscape across Europe

Marta Brescia-Zapata
Universitat Autònoma de Barcelona, España


The traditional media landscape is in the middle of a monumental shift: the new prosumer profile, the need for faster and more efficient communication, and the search for more user-driven and accessible multimedia experiences. New technologies (and more specifically, immersive environments) can provide great opportunities in the entertainment sector, and also in communication, learning, arts and culture. These technologies are gaining popularity due to the COVID-19 crisis as they enable interactive, hyper-personalised and engaging experiences anytime and anywhere. The EU-funded projects TRACTION (870610) and MEDIAVERSE (957252) are embracing new technologies in order to establish an effective participatory production workflow and are exploring novel audio-visual art representation formats. TRACTION will provide a bridge between opera professionals and specific communities at risk of exclusion based on trials, understood as experimental attempts at fostering an effective community dialogue between diverse individuals at risk of exclusion in three different situations, across three countries: Ireland, Portugal and Spain. MEDIAVERSE will enable the creation of a decentralised network of intelligent, automated, and accessible services, tools, and authoring platforms for digital asset management; legal and monetisable discovery and distribution of verified content, and barrier-free usage and integration in target media and platforms.

Palavras-chave Cultura, Novas tecnologias, Ambientes imersivos, Acessibilidade dos Média, Co-criação.
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