Resumo

Through the lens of “econarratives” (Stibbe, 2023), this paper explores The Anthropocene Project, a multi-platform work by Jennifer Baichwal, Edward Burtynsky and Nicholas de Pencier, as it engages with the environmental crises of the Anthropocene. It emphasizes the project’s role in fostering a deeper understanding of interconnectedness between humanity and the world around us. Combining film, photography, interactive and cinematic VR forms, exhibition, and a book, the project offers a rich, immersive experience that challenges traditional storytelling formats, urging viewers to engage with the Earth’s changing realities in more embodied, immersive ways. Drawing on Anna Tsing’s “arts of noticing,” as a radical, and disruptive method for observing the details of the natural world and human intervention, this paper examines how The Anthropocene Project encourages viewers to “notice” the subtle and stark manifestations of human impact on ecosystems. Through its striking visuals and interactive elements, the project invites audiences into an immersive awareness, where the act of noticing becomes an integral part of the larger discourse on the Anthropocene. We propose an exploration on how The Anthropocene Project creates “econarratives” by linking ecological concerns with stories of social justice, sustainability, and interconnectedness. By examining its ability to create a narrative across various media platforms, this paper considers whether, and how, such cinematic and multimedia endeavours, influence public discourse, encourage reflection on the ethical dimensions of ecological destruction, and catalyse a rethinking of prevalent cultural, social and economic values, as well as our relationship with other species and our environment.