Capítulo VI _ Guest Country

Directing the Invisible: AI, Memory, and Rhythm in HEJJAYTI Pt. VII

EL MEHDI ETTALABI
Faculty of Letters and Human Sciences, Abdelmalek Essaâdi University, Morocco
AVANCA | CINEMA 2025
No. 16 (2025)
Published 2025-12-16
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Abstract

This paper examines the creative process and conceptual framework behind HEJJAYTI Pt. VII, the first AI-generated music video in the MENA and African region. The work serves as a case study of humanmachine collaboration in storytelling, exploring how AI tools such as DreamBooth, Kaiber, and Midjourney can be employed as creative partners in shaping narrative and visual aesthetics. Drawing on the traditions of the Modern Griot and my personal artistic journey, I argue that AI is not merely a tool but a collaborator capable of generating poetic and culturally resonant works. This project interrogates memory, authorship, and the potential of AI in contemporary cinema and sound art.

Keywords : AI cinema, sound, experimental documentary, memory, North Africa.
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