Résumé

This article investigates the socio-technical transformations caused by the increasing virtualization of human interactions in the context of contemporary digital culture. Based on authors such as Lévy, Castells, Jenkins and Ford, the article analyzes the migration of social, cultural and communication practices to the online environment, driven especially by the Covid-19 pandemic and the evolution of Webs 1.0, 2.0 and 3.0. The article discusses the emergence of the “culture of convergence”, in which old and new media coexist, and users stop being mere receivers and become active producers of content. Characteristics such as collective intelligence, hypertextuality, multimodality and the reticular structure of digital communication stand out. The article concludes that virtualization is not just a technical innovation, but a profound process of reorganization of culture, economy and social relations.