Résumé

This paper discusses the construction of one of the parameters of the method of female psyche creation for characters of the The Rotfather transmedia narrative universe, developed by students of the research group G2E [Education and Entertainment Group] of the Federal University of Santa Catarina. The creation method is based on the archetypal reasoning of Jungian theory and aims to direct the creative process of multidimensional, complex and narratively coherent characters through a composition tool combining female archetypes of Greek goddesses. In addition to the purpose of psychological construction, this research aims to improve the representation of women for social validation with their target audience.