Resumen

The global epidemiological outbreak caused by Sars-CoV-2, which resulted in the COVID-19 pandemic, has significantly affected different sectors of society. The impact on audiovisual production was no exception. The restrictive measures imposed to prevent the spread of the virus have had notable effects on film production, television programs and other audiovisual content. Many production jobs were cancelled or postponed. To overcome these scenarios, adaptation had to be rapid and various strategies had to be adopted.
At the same time, the pandemic has also led to new public behaviours and preferences, such as increased demand for streaming platforms.
This article focuses on the study of this impact in the specific case of the audiovisual production of Jornal do Centro during the pandemic period. Jornal do Centro produces informative, entertaining, institutional, and promotional audiovisual content. 
Through the application of the interview survey, this research aims to explain how the production process, in each of the pre-production, production and post-production phases, overcame limitations, adapted, and created solutions. It also reveals which strategies are maintained in the current scenario.